AB Vista appoints new global marketing director

11 October 20232 min reading

AB Vista names Raquel Rodrigues as Global Marketing Director to boost its global expansion strategy.

Raquel Rodrigues

AB Vista has announced the appointment of Raquel Rodrigues as their Global Marketing Director. Rodrigues brings over 25 years of marketing experience, with a background working with multi-nationals in the mono-gastric segment and other areas such as ruminants, pet, and aquaculture.

In her new role with AB Vista, Rodrigues will oversee the international marketing function, aiming to support the company's business expansion and focus on a customer-oriented approach.

Commenting on her new position, Rodrigues said, “I am delighted to be taking up this position at such an exciting time in the company’s development, as we look to expand our feed intelligence offering to existing customers and reach new customers around the world.”

Juan Ignacio Fernandez, Managing Director of AB Vista, stated, “Raquel’s expertise will be beneficial to our business. Appointing a Global Marketing Director aligns with our strategy to expand in the feed additives sector. We aim to address the challenges of rising feed costs and animal diseases by helping customers improve diet nutritional value and animal gut health. This appointment aims to increase our global market presence and emphasize our commitment to industry sustainability and responsibility.”

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