With more than 70% of the exhibition space already confirmed, the halls at BolognaFiere are filling up. In the meantime, Zoomark is already at work bringing international buyers and retailers from all over the world to the show.
Zoomark 2027 will take place at BolognaFiere from 11th to 13th May 2027. The show will be a valuable meeting point for thousands of manufacturers, retailers, distributors, pet shop owners and professionals from the Italian and international pet industry. For Zoomark, the challenge is renewed: connecting minds, shaping futures.

THE PERFECT OPPORTUNITY TO MEET ITALIAN AND INTERNATIONAL BUYERS
Supported by ITA/ICE, the Buyer Program will be further expanded in 2027 to bring qualified international buyers to Bologna from specialized retail, grocery retail, e-commerce platforms and wholesale organisations. Selected buyers follow a structured journey, with a dedicated digital platform that allows them to pre-schedule B2B meetings before arriving at the show and an Incoming Team working on the match between product interests and business objectives.
The same work is under way with Italian retail. Through the Retail Labs, the training roadshow launched within the Zoomark Days programme, Zoomark meets pet shops, groomers, garden centres and retail chains across the country, from Milan and Rome to Salerno on 19 October and Bari on 9 November. Attendance is free and every participant receives a free entry ticket to Zoomark 2027.
YOUR PRODUCT IN THE RIGHT PLACE, AT THE RIGHT TIME
The seven special areas allow exhibitors to position themselves precisely. Factory is the reference point for the entire manufacturing supply chain, bringing together innovative raw materials, production technologies, smart packaging, logistics and sustainability services in a single space dedicated to the companies that supply the industry.
Alongside Factory are NEXT for start-ups, Atelier for premium pet fashion and design, Pawfect! for grooming, Aqua Project for aquatics, Pet Vision as the observatory for new products, and Beyond, the first international B2B area dedicated to memorial care.
The thematic pathways Italian Style, Tech for Future and Greenmark also return, together with partners including the Pet Sustainability Coalition.
HIGHER ATTENDANCE, GREATER OPPORTUNITIES
More than 70% of the exhibition area has already been confirmed. “The 2027 edition aims to exceed 1,500 exhibitors and welcome over 33,000 highly qualified visitors, building on the +23% growth recorded in the previous edition,” says Pascale Sonvico, Exhibtion Manager at Zoomark The floor plan has been revised to feature the newly integrated Hall 37.
The Hotel & Travel section of the Zoomark website gives access to accommodation agreements and discounted fares with Italo and Frecciarossa. These conditions apply to exhibitors as well.
Space is filling up fast. Book your stand at Zoomark 2027 now.