Utrix is boosting its presence across the Middle East with new offices, staff expansion, and a growing product line to tackle heat stress and performance issues in poultry farming. The Lebanon-based company also aims to more than triple its export share by the end of 2025.

Utrix has opened new offices and warehouses in Abu Dhabi and Jordan as part of its expansion strategy to serve poultry producers in both GCC and non-GCC countries. The move comes alongside a recruitment drive and an increase in production capacity at its Lebanon facility.

“The new hub in Abu Dhabi allows us to deliver faster service of our innovative feed solutions and expert technical services to this part of the Middle East,” said Michel Daher, Business Support Director at Utrix. The company’s staff grew from 60 in 2020 to over 140, and export volumes rose from 10% to 18% in the first quarter of 2025, with a target of 35% by year-end.

Utrix is also investing in product innovation, introducing new solutions to address heat stress, health issues, and efficiency concerns in poultry, while developing liquid additives for farms without feed mills. The company is now eyeing the large livestock segment, particularly dairy, as another growth frontier.