FEFAC harshly criticizes ‘docufictions’ about meat consumption

27 February 20246 min reading

In an era flooded with documentaries critiquing meat consumption, FEFAC’s analysis offers a critical examination of these productions, categorizing them as ‘docufictions’. Highlighting methodological flaws and biases, FEFAC challenges the scientific credibility of popular productions like “You Are What You Eat: A Twin Experiment”, featured prominently on Netflix. Through insights from experts, the analysis navigates the complexities of dietary trends, emphasizing the need for evidence-based discussions on nutrition.

The European Feed Manufacturers’ Federation (FEFAC) recently released a critical analysis shedding light on the surge of documentaries and series spotlighting the perceived negative impacts of meat consumption. The article delves into the motivations behind these productions, suggesting that their sensational nature serves to attract audiences and investors. Here FEFAC underscores the significance of understanding the underlying motivations behind these so-called documentaries such as “Cowspiracy”, “Seaspiracy”, “At the Fork”, “The Meat Lobby: Big Business Against Health?” etc., questioning whether their primary aim is to inform or to garner attention. “The aim always seems to be the same: to provoke a reaction of those watching by seemingly unveiling unspoken truths by the ever-present big, bad industry,” the analysis said. In this scrutiny, FEFAC categorizes these productions as “docufictions,” implying a blend of documentary and fiction that sensationalizes their narratives.


In the case of “You Are What You Eat: A Twin Experiment,” the documentary follows genetically identical twins undergoing an eight-week dietary and lifestyle transformation, with a focus on a plant-based diet. However, FEFAC raises significant concerns regarding the scientific validity of such endeavors asking “But what is the scientific basis?” Here, FEFAC questions the scientific rigor of the study, pointing out methodological flaws that may compromise the reliability of its findings. This highlights the importance of rigorous scientific scrutiny in evaluating the claims made in such documentaries.


Juan Pascual, a veterinarian, animal health expert, and author of the book Razones para ser omnívoro (Reasons to be an omnivore), points out that “The production is funded by the Vogt Foundation, whose aim is to promote a plant-based diet. Moreover, the doctor in charge of the study, Christopher Gardner, describes himself as mostly vegan and admits in the published paper that he has received funding from Beyond Meat, the plant-based burger company.”

Pascual further critiques the study’s methodology, pointing out flaws such as inadequate control over participants’ diets and the omission of crucial lifestyle factors that could impact health outcomes. His insights emphasize the need for transparent and robust research methodologies to ensure the credibility of dietary studies. “From a purely scientific point of view, the study is full of methodological errors. For the first four weeks, the food given to the study participants is controlled, but after that, each participant cooks their food, making the study inaccurate. Each pair of twins has different goals, such as gaining muscle mass or losing visceral fat. Nothing is said about the participants’ other behaviors: smoking, sedentary lifestyle, etc., which are important factors, in addition to diet, that have a major impact on health,” he commented.


Diana Rodgers, a nutritionist, contributes to the discussion by challenging the documentaries’ portrayal of meat consumption. She argues that these productions unfairly equate meat with unhealthy eating habits, overlooking the potential benefits of including meat in a balanced diet when consumed responsibly. “It was unfair and dishonest that every time the experts in the film mentioned meat, they showed a picture of fast food”, Rodgers rightfully objected. “Meat doesn’t mean ultra-processed food. There are plenty of healthy ways to balance a plate that includes meat. A steak with a salad and roasted broccoli differs from a fast-food burger with chips, sauces and a large soda, yet we’re often conditioned to think that meat equals unhealthy meals. Humans have been eating meat for about 3.5 million years. Still, it’s only in the last century that we’ve been flooded with so much ultra-processed, ‘hyper-palatable’, high-calorie junk food. It’s so far removed from what our ancestors ate. For this reason, we should find the causes of our recent and dramatic rise in lifestyle-related diseases such as type 2 diabetes and obesity in modern diets, including vegan ones”, she elaborated. Rodgers’ perspective offers a counterpoint to the narratives presented in the documentaries, encouraging readers to critically evaluate the information presented to them.


FEFAC’s analysis further delves into the potential health risks associated with vegan diets, particularly concerning deficiencies in essential nutrients like vitamin B12. The article emphasizes the lack of reliable sources of B12 in vegan diets and underscores the serious health consequences of deficiencies, particularly for vulnerable populations like pregnant women and children. The article went on criticizing the same film: “From a scientific perspective, the study’s results are not definitive. LDL cholesterol is lower on the plant-based diet, but they also lose a lot more muscle mass, which is pretty bad, and triglycerides are higher in the plant-based participants. The vegan group also had a decrease in vitamin B12 by 25% and HDL cholesterol, which are all negative changes that are known risk factors for increased heart disease. In other words, the experiment trades one good change (LDL) for two bad changes (HDL and triglycerides).” This highlights the importance of considering the nutritional adequacy of plant-based diets and addressing potential gaps in nutrient intake.


Moreover, the article addresses the preferences of participants in the dietary study featured in the documentary. Contrary to the plant-based narrative promoted in the series, the majority of participants reportedly favored a meat-based diet over a vegan one. This preference suggests that humans are naturally omnivorous and may thrive on a diet that includes both plant and animal foods, as highlighted by experts referenced by FEFAC. Here, the opinion piece draws attention to the complexities of dietary preferences and the need for individualized approaches to nutrition.


In conclusion, FEFAC’s analysis serves as a crucial reminder of the importance of critically evaluating media portrayals of dietary trends and their potential impacts. By highlighting methodological flaws and biases in documentaries such as “You Are What You Eat: A Twin Experiment,” FEFAC underscores the need for rigorous scientific scrutiny and transparency in dietary research. Furthermore, the analysis prompts us to consider the broader implications of these documentaries on consumer choices, public health policies, and the sustainability of food systems. The main theme of the critical article released by FEFAC, the voice of the European feed industry, emphasizes that “humans are omnivores, and a true omnivore diet is what we are designed to thrive on.” By fostering a nuanced understanding of dietary trends and promoting evidence-based decision-making, FEFAC’s insights empower individuals, policymakers, and industry stakeholders to make informed choices that promote health, well-being, and sustainability for generations to come.

Moving forward, there is a pressing need for greater transparency in dietary research, as well as a commitment to promoting balanced and evidence-based discussions on nutrition. Rather than promoting polarizing narratives, stakeholders across the food industry should strive to foster a nuanced understanding of dietary choices and their implications for health, sustainability, and consumer well-being.

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