A pilot initiative by Big Idea Ventures, Mars Petcare, AAK, and Bühler seeks start-ups to develop sustainable pet food solutions through innovative technologies.

Big Idea Ventures and Mars Petcare have teamed up to launch the Next Generation Pet Food Program, a pilot initiative aimed at fostering innovation in sustainable pet food. Collaborating with AAK, a specialist in plant-based oils and fats, and Bühler, a global leader in technology solutions, the program is on the lookout for start-ups focused on sustainable protein and fat solutions that can reduce carbon emissions in pet food production.

Andrew D. Ive

 

Elise Malandain

“This initiative aims to highlight the exciting opportunity for developing sustainable pet food products,” said Andrew D. Ive, Founder and Managing General Partner of Big Idea Ventures. Elise Malandain, VP R&D at Mars Petcare, added that the program aligns with Mars’s commitment to sustainability and innovation.

The program is particularly interested in start-ups with novel ingredients, such as upcycled food waste and advanced extraction methods. While APAC-based start-ups are preferred, applicants from all regions are encouraged to apply.