Turkish pet food market

27 February 20242 min reading

Türkiye’s pet food market is a vibrant world, where a burgeoning love for pets is propelling remarkable growth in demand. With annual sales surpassing $127 million in 2022 and projected to exceed $300 million by 2027, Türkiye’s pet food industry is on a trajectory of robust expansion. This surge in demand is fueled by a rising population of domesticated dogs and cats, reaching approximately 6 million and 1.5 million, respectively, alongside a substantial population of stray animals.

Despite prevailing economic challenges, Türkiye’s pet food market is ripe with opportunities, driven by increasing household incomes and a growing awareness of the importance of balanced nutrition for pets. The transition from traditional feeding practices to commercial pet food is gaining momentum, presenting lucrative prospects for investors keen on tapping into this evolving landscape.

As Türkiye aligns its regulations with EU standards, the pet food industry is poised for significant growth, with domestic production doubling in just two years. International firms are investing in local manufacturing, while Türkiye’s exports are surging, reaching record highs in 2022.

For a deeper dive into Türkiye’s dynamic pet food market, exploring trends, challenges, and promising opportunities, don’t miss our cover story, which delves into the latest insights from the USDA’s market report.

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