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Turkey’s pet food sales expected to more than double by 2027

20 February 20242 min reading

Turkey's pet food industry is witnessing unprecedented growth, driven by a surge in pet ownership and changing consumer habits. With sales of dog and cat food set to more than double by 2027, the market presents substantial opportunities for domestic and foreign players alike.

In 2022, Turkey's pet food market recorded sales of $127 million, a figure projected to reach $300 million by the end of 2027 as noted by the U.S. Department of Agriculture (USDA). The Turkish Veterinary Association estimates a significant pet population, with approximately 6 million domesticated dogs and cats and an additional 10 million strays across the country. Despite economic challenges, Turkey's domestic pet food production has been on an upward trajectory, doubling from less than 90,000 metric tons in 2019 to 225,000 metric tons in 2022.

Changing consumer preferences are driving a shift towards commercial pet food, with 35% of cats and 20% of dogs currently being fed with such products. This trend is expected to continue as household incomes rise and awareness of pet dietary needs increases. However, high prices pose a challenge, with the cost of premium pet food rising sharply in recent years due to inflationary pressures and a shortage of raw materials.

The market presents both opportunities and challenges for international players, with Turkey importing significant volumes of pet food, particularly from European suppliers like France, Hungary, and Serbia. While domestic brands dominate the market, there is growing interest in imported products, especially premium brands targeting middle to upper-income households.

Despite regulatory hurdles and economic uncertainties, Turkey's pet food industry is poised for sustained growth, driven by the increasing importance placed on pet nutrition and well-being.

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