Devenish, a leading agri-technology company, is expanding its presence in the Middle East and North Africa (MENA) region, with the appointment of Whad Fayed to the new role of Poultry Nutrition Product Manager.

Devenish already has a strong presence in the Middle East and North Africa, led by regional manager, Dr. Fuad Saleh, and supported by area manager Nihat Ozturk. In 2017 Devenish partnered with Turkish premix producer Yem-Vit, acquiring a 50% share in the company.

Based in Egypt, Whad will be responsible for leading the development of poultry nutrition in the MENA region and driving sales throughout Turkey, Egypt and Saudi Arabia.  

Speaking about the appointment, Ian Atterbury, Managing Director, Devenish International said: “The Middle East and North Africa is a key market with huge growth potential and I’m very pleased to welcome Whad to the team.”

Whad Fayed, Poultry Nutrition Product Manager, said: “Devenish is well respected across the Middle East and North Africa and has a proven-track record of delivering innovative research and providing the poultry industry with high quality, nutritional solutions. This is a great opportunity to be part of a growing international team and I’m looking forward to working with colleagues across the group to further grow the business in the region.”