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'NEW' NORMALS AND 'NEW' YEAR…

01 December 20212 min reading

Cemalettin Kanaş
Editor

Dear readers,

It is a common opinion that nothing will be the same after COVID-19, which is now about to enter its third year. This is why the conditions we want to adapt are named the 'new' normal instead of just the normal.

The world economy recovered from the consternation it experienced as if it got a brutal uppercut from a heavyweight boxer. On the one hand, market actors struggling with the effects of the pandemic about which we cannot say 'over' yet, on the other hand, are taking various measures not to be caught unaware of this 'new normal' and even possible future pandemic(s).

Market actors serving the food industry are experiencing the pangs of the adaptation process. States are planning purchases to strengthen grain stocks, which are also part of their security. Producer countries such as Russia, on the other hand, are imposing restrictions on exports by risking a significant amount of foreign exchange loss due to food security concerns.

Of course, the issue is not limited to grain. All sectors are puzzling the brains about the possible recurrence of the supply problems experienced in the first months of COVID-19, which paralyzed the whole world, especially the developed economies of the Western world. For example, industrialists who do not want to be caught unaware by instantaneous machine failures aim to prevent unwelcome surprises by addressing the issue of predictive maintenance with a deeper understanding to increase predictability and sustainability. It doesn't take a prophet to guess how automation is gaining momentum. Whichever sector we give ear to, we listen to the lessons they learned from the pandemic. All these give some clues about how the new normal we mentioned at the beginning of the article will take shape.

Before leaving you, our esteemed readers, with the last issue of the year, I would like to break the first good news of 2022. Upon the needs and wants of the industry, Feed Planet, which is used to be a bi-monthly magazine, will meet with you every month next year. I hope this new decision will be beneficial for the entire feed industry.

Happy new year…


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